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Your Expert Guide to Wisconsin Car Insurance

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Elevate Your Coverage with Superior Service and Essential Protection

Car insurance, or as it’s commonly known, auto insurance, extends beyond a mere legal requirement; it’s a vital shield for your vehicle and financial well-being. At Midwest Select Insurance Group (MSIG), we go beyond the basics, providing expert guidance, next-level service, and a diverse range of coverage options to craft a policy that precisely suits your Wisconsin-specific needs. In the face of skyrocketing insurance rates, having a diverse range of coverage options is key to finding affordable insurance that adequately protects your vehicle.

In this comprehensive guide, we’ll delve into the types of car insurance, their coverage nuances, and underscore why securing the right protection with MSIG in Wisconsin is indispensable.

Types of Car Insurance

Liability Insurance

Liability insurance, the foundation of auto coverage, provides crucial financial protection if you’re at fault in an accident. Covering bodily injury and property damage for the other party, our expert advice ensures you have precisely the right amount of coverage to navigate the unique driving challenges in the state.

Collision Insurance

Collision insurance steps in to cover repairs to your vehicle in the event of an accident, regardless of fault. Trust us to find coverage that won’t leave you left with hefty repair bills.

Comprehensive Insurance

Comprehensive insurance adds an extra layer of protection, covering events like theft, vandalism, and natural disasters, which go beyond collisions. In Wisconsin, a state known for deer-related incidents, we highly recommend this coverage to safeguard against the unexpected.

Personal Injury Protection (PIP)

PIP takes care of medical expenses for both you and your passengers, regardless of fault. This coverage is particularly crucial for swift access to medical care following an accident. At MSIG, we stress this coverage to ensure you and your loved ones receive the immediate care they need.

Uninsured/Underinsured Motorist Coverage

This coverage ensures you’re protected if you’re in an accident with a driver without insurance or insufficient coverage. In Wisconsin, where insurance requirements vary from other states, having this protection is essential for full coverage.

Why Car Insurance is Necessary 

Car insurance is vital for your financial safety. Without adequate coverage, you risk substantial out-of-pocket expenses in the event of an accident. Additionally, insurance provides peace of mind, knowing that you’re protected against unforeseen circumstances. With MSIG, our high level of knowledge and service ensures you make informed decisions to protect your finances and future.

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Bodily Injury Liability Coverage
Risk Factor

It’s easy to get distracted while driving. All it takes is an incoming text message, a fussy baby, or changing the radio station and your eyes are off the road long enough to crash into the slowing vehicle in front of you. As an owner/operator of the vehicle, you may be held financially responsible for any bodily injuries caused as a result of the accident.


Bodily injury liability covers your legal liability for a covered accident that involves injury to another person, up to the limit of liability you select. Purchase enough coverage to protect your assets should a claim be brought against you or if you are sued. You should also consider purchasing an excess liability policy which may provide additional limits of liability.

Property Damage Coverage
Risk Factor

When involved in an auto accident, you and your family may be financially responsible for any damage caused by your vehicle to someone else's property. The amount required, if any, can vary by state.


The property damage portion of your auto insurance policy protects you if your car damages someone else's property, such as another car, a fence, or a building. In some instances, you may be able to choose your coverage limit, or it may be a standard amount dictated by the insurer or local laws.

Medical Payments Coverage and Personal Injury Protection
Risk Factor

Depending on the severity of the injuries suffered in an automobile accident, whether caused by you or by the other vehicle, it's not uncommon for healthcare costs to run into the thousands of dollars, with a large portion being out-of-pocket expenses not covered by your health plan.


Medical payments coverage or Personal Injury Protection, depending on where you live, can help cover some medical expenses and funeral expenses of covered drivers and passengers after an accident. The exact requirements, limits, and coverage can vary by state, so it's important to understand what's required where you live.

Uninsured / Underinsured Motorist Damage Coverage
Risk Factor

What happens when the driver who hit you doesn't have enough liability coverage? Or, even worse, they take off? Research has shown that this happens more than you might expect. If you’re in a collision with someone who is uninsured or underinsured, you can be left to pay out-of-pocket for damages and medical expenses not covered by the other driver.


Uninsured/underinsured motorist damage coverage may compensate you for bodily injury and lost wages caused by an uninsured motorist, a hit-and-run driver, a driver whose automobile insurance company is insolvent, or a driver who has not purchased enough coverage to pay for damages.

Physical Damage Coverage
Risk Factor

Your automobile can be a fairly costly investment – one that is exposed to many potential losses caused by weather related events, theft, and other circumstances that may be out of your control.


Physical damage coverage can protect your vehicle if it is damaged in an accident (collision coverage), is damaged by something other than a collision (comprehensive coverage) with a vehicle or object or if your vehicle is stolen. This coverage is optional if your vehicle is paid in full, but it is coverage you should consider if you want to fully protect your vehicle.

Rental Coverage / Loss of Use
Risk Factor

When your vehicle is being repaired or replaced due to a covered loss, you may have to rent a vehicle to get you to and from your daily responsibilities without any interruption. Vehicle rental can get expensive, especially over an extended period of time.


Rental coverage/ loss of use is an inexpensive option you can add to your auto insurance policy to pay for the cost to rent a temporary replacement vehicle or the cost of public or private transportation if your vehicle is ever in an accident. This coverage is available in a variety of daily limits.

Get a Quote Today

Ready to safeguard your vehicle and financial well-being on Wisconsin roads? Fill out our auto insurance quote request form today, and let us customize a policy that fits your needs and budget.

If you’re a homeowner, maximize your savings by bundling your home and auto insurance. Take the first step by completing our auto and home bundle insurance quote form.

Start experiencing the difference with MSIG today!

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