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Wisconsin Insurance Made Easy

Volume One badge for being voted 2024's Best Local Insurance Office of the Chippewa Valley.


Auto & Home

Workers’ Comp

Business Insurance

Employee Benefits

Health Insurance

Midwest Select Insurance Group (MSIG)

Welcome to Midwest Select Insurance Group (MSIG), Wisconsin’s award-winning one-stop shop for all your insurance needs. At MSIG, we pride ourselves on making insurance easy for our clients. Whether it’s utilizing state-of-the-art HR technology or personally traveling across the state to provide advice and 1-on-1 benefit enrollment support, our team of innovative agents is committed to making insurance simpler for you and your employees.

Ready to start making insurance easy?

From auto and home insurance to business, workers’ comp, health, and employee benefits coverage, MSIG is your trusted partner. Whether you prefer to visit one of our three convenient Wisconsin locations, give us a call, or simply want to request a quote online, take the first step towards insurance made easy today!

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What Makes MSIG Special

We Are Independent

As an independent agency, we represent dozens of insurance companies, providing you with the power of choice (unlike captive agencies which only represent one)

HR Technology

We offer cutting-edge HR technology to make employee benefits simpler.

1-on-1 Support

Whether an employee needs in-person assistance enrolling in their benefits, a business owner needs to talk face-to-face with their agent, or you need a prompt response to an email, an MSIG agent will be ready to assist you.

Exclusive Products

We’ve dedicated ourselves to crafting innovative insurance solutions, collaborating with carriers to create tailored products designed specifically for small businesses.

Experienced Agent

When you work with an MSIG agent, trust you’re getting the best—each one trained by our owners.

Licensed Nationally

At MSIG, we’re licensed across the US, ensuring coverage for your operations in Wisconsin and beyond.

Amazing Reviews

Relationship has been so rewarding—extraordinary service and expertise!

Pamela S.Tomahawk, WI

Bob has always been very helpful with answering all my questions and finding the right policy for me. Great service.

Lana F.Mosinee, WI

I want to give your team kudos for helping my daughter out with her homeowners insurance. As a first-time home buyer her anxiety was quite high and she said that your team was awesome and made that experience painless and easy.

Jason H.Wausau, WI

I just wanted to share with you how awesome Sara is. She went above and beyond today close to 5pm trying to fix an error we made in canceling our insurance with the incorrect effective date. We are VERY appreciative and very happy with your customer service and happy we made this move.

TriciaSchofield, WI

Our company has been working with Midwest Select for a few years. We absolutely love working with them. We had a complete mess left from a previous insurance company. Our Midwest Select agent, Curtis, spent many hours on the phone getting it straightened out. Then explaining it so that we could understand it. He is always there to answer any questions we have. He is very knowledgeable and always willing to give honest and helpful advice. Curtis and the whole group are great to work with.

Patti Humphrey

Steve is very responsive and a pleasure to work with! I always have confidence that my questions will be addressed timely. He also goes the extra mile and contacts members directly.

Kayla RainesBloomington, MN

I have worked with Midwest, specifically, Steve Scullion and the service has been consistently outstanding. I began at my position with no benefits experience (kind of stumbled into HR) and he made the learning process so easy. Everything from shopping out policies (even if Midwest couldn't provide the best option), to helping interpreting benefits covered, getting easy electronic systems set up and quick answers to any questions or help I have needed. Would 100% recommend their services. All of the benefits I offer our employees now are through Midwest. They make everything easier. I don't worry about enrollment periods or having the proper paperwork to ensure accurate deductions for benefits. Most important to me, is the ease of enrolling and changing coverage and finding information on their policies for our employees. Even if you just want to take the first step and get more information, they are worth a try.

Jessica Nelson

Bob is so knowledgeable and helpful. He makes the process seem simple. He took care of everything during a phone appointment, easy and quick.

Judy Hanne

Midwest Select is such a great insurance agency to work with. They have multiple agents with several areas of expertise. Dan has a wealth of knowledge about health & life insurance and is so personable to work with. I would highly recommend contacting this agency for your insurance needs.

Lynn BarnumEau Claire, WI

Brendan and Curtis have been a great help to our business with their services! They are always there to answer questions and get things done for us! I highly recommend them!

Lisa KnutsonBaldwin, WI

I have been working with Edna Perkins from Midwest Select Insurance now for approximately 5 years. She makes everything so easy for me as a business owner. She is always right on top of everything to do with insurance. She takes the time to explain everything, not just to me but to all of my employees. She works tirelessly to ensure we have the best coverage possible at the best prices. I would recommend her to anyone that is looking for insurance.

Darla Fern

They did a great job with my home and auto insurance. Great service and price!

Alyssa DooleyEau Claire, WI

Absolutely amazing service. Highly recommend!

Stacy Smith

Midwest Select has been a great help for our company. They go above and beyond what any other insurance group I have worked with in the past.

Rolly EnderesChippewa Falls, WI

Midwest Select Insurance Group is fantastic and very helpful when it comes to all your insurance needs.

Jose MartinezMadison, WI

The agents at Midwest select are always available and very helpful.

Jesse MakiAbbotsford, WI
Recent Blog Posts
Midwest Select Insurance Group (MSIG) voted Best Local Insurance Office in Volume One's 2024 Best of the Chippewa Valley Reader Poll.

MSIG Voted Best Local Insurance Office in the Chippewa Valley 2024

We are honored to announce that Midwest Select Insurance Group (MSIG) has been voted the Best Local Insurance Office in…
A band playing under the blue and purple lights of the Pablo Center at the Eau Claire Chamber of Commerce's 2024 Annual Meeting, "Eau What A Night."
Insurance Partnership

Shining Bright at ‘Eau What a Night’: MSIG Partners with Eau Claire Chamber of Commerce

At Midwest Select Insurance Group (MSIG), we're thrilled to announce our Employee Benefits Program in partnership with the Eau Claire…
Parker Insurance Logo with yellow, white, and gray.
Insurance Partnership

One Year of Success: Midwest Select’s Partnership with Parker Insurance

As we step into the new year, we are thrilled to reflect upon the remarkable journey we embarked on exactly…

Midwest Select Insurance Group - Logo Icon

Three Wisconsin Locations

Eau Claire, WI

1101 West Clairemont, Suite 2E
Eau Claire, WI 54701

Wausau, WI

1431 O’Keefe Drive
Kronenwetter, WI 54455

Pewaukee, WI

N27W23953 Paul Road, Suite 200
Pewaukee, WI 53072

  Contact MSIG

Your one-stop shop for all of your insurance needs.

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Serving Wisconsin and Beyond

With three offices across Wisconsin, we serve clients locally and throughout the US.