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How to Become an Independent Wisconsin Insurance Agent

By November 9, 2022March 22nd, 2023Insurance
Blog - Downtown Madison Wisconsin buildings with Capitol of Wisconsin

The Wisconsin insurance market is expected to grow at unprecedented levels within the coming decade, leaving many to wonder how they can become an independent insurance agent in Wisconsin. Here we outline the simple 5-step process you can take to become one.

This process can take as little as a week or as long as a year to complete. It all comes down to how devoted you are!

Step 1: Decide What Line of Insurance (aka Authority) to Sell

  • Life
  • Accident & Health
  • Property
  • Casualty

Today, most people combine several lines of insurance together. We recommend obtaining either your life & health or your property & casualty insurance licenses together. Doing so will provide you with the greatest opportunity to succeed in this field.

Step 2: Meet Wisconsin’s Licensing Requirements

Requirements vary by license type, but at the minimum, you must be 18 years of age or older and have a high school diploma or GED.

In addition to this, most licenses require you to take:

  • 20 hours of pre-licensing education by a Wisconsin-approved education provider
    • There are many online or in-person education providers
  • A digital fingerprint background check
  • An insurance exam
    • It can be taken online or in person
    • You need to score 70% or higher

For a full list of requirements by license type, and to schedule your fingerprint background check and exam, visit the OCI Website.

Step 3: Apply for Your License

To apply for your license, visit the NIPR website. Wait 48-72 hours after passing your exam to apply so your scores have time to come through. You have 180 days after passing your exam to apply for your license or you must retake the exam, so we recommend applying right after the 48-72 hour window.

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Step 4: Find an Independent Agency to Work With

Benefits of an independent agency:

  • Receive brand recognition
  • Get appointed with insurance companies
  • Improved commission levels
  • Acquire new leads
  • Be Your Own Boss

Step 5: Acquire and Build Relationships With Clients

Acquiring clients and building long-lasting relationships can be hard work as an insurance agent. It requires you to be determined, creative, responsive, and involved in your community. However, if you have these characteristics, you could be perfect for the role.


If you have completed your licensing, and are looking for an agency that can help you grow and take charge of your career, apply to our insurance agency, and we will provide you with the resources to help your career skyrocket.